Happy Sunday, Everyone! I hope you’re all surviving the final sprint of the year. The holiday out-of-office replies are starting to trickle in, the NFL playoff picture is getting chaotic and the winter chill has officially settled in (at least, here in MD). December is - for whatever reason - always that weird time of year where everyone simultaneously tries to close out Q4 on a positive note and check off every last-minute item from the 2025 priorities, all while frantically finalizing 2026...
17 days ago • 11 min read
Happy Sunday, Everyone! I hope you’re all recovering from the post-BFCM hangover and enjoying the annual slew of Holiday parties, end-of-year meetings and frantic dashes to complete your 2025 to-do lists. One thing I’ve noticed - especially in the wake of BFCM - is that, regardless of your industry, December is the month where "Expert Takes" fly in faster than Santa on his sleigh. If you haven’t logged into business tinder recently (lucky you), the drill goes something like this: “Email is...
24 days ago • 15 min read
Happy Sunday, Everyone! I hope you all had a relaxing, restful, turkey-filled Thanksgiving. For those of you living in the eComm trenches, I hope your BFCM is humming…or at least not entirely melting down. If you’ve spent even five minutes on Marketing Twitter over the last 48 hours, you’ve probably seen the usual chaos: some brands posting record-breaking screenshots, others quietly panicking over higher-than-expected CAC and erratic performance. The vibes are always mixed. There’s no doubt...
about 1 month ago • 17 min read
Happy Sunday, Everyone! I hope you’re all enjoying the last few days of November (hard to believe we’re a week away from December) and getting ready to spend some wonderful days with friends, family or just relaxing. That is, unless you work in eComm…then your Thanksgiving is really just BFCM prep with a heaping helping of excess calories. Black Friday–Cyber Monday isn’t just a retail event. It’s a behavioral anomaly - a four-day capitalistic bloodbath (now increasingly a ten-day window)...
about 1 month ago • 32 min read
Happy Sunday, Everyone! I trust you’re all enjoying the last few weeks before the Holiday rush begins. It’s hard to believe we’re less than 10 business days from BFCM and that 2026 dates are appearing on the extended forecast. As I’ve had some time to reflect on conference season, there’s been one topic that has dominated almost every conversation: how to “win” AI search. That’s the question marketing execs everywhere - legal, senior living, B2B SaaS, eComm, even CPG - are trying to solve. I...
about 1 month ago • 29 min read
Happy Sunday, Everyone! I hope you all have enjoyed the extra hour of sleep (yes, it’s clock change weekend) – it’s hard to believe, but the year is 83% over. BFCM is on the extended forecast. Costco is starting to put out Spring stuff (yes, really - and no, I’m not happy about it). For me, November marks the end of conference season (this was a particularly busy one - 6 straight weeks of travel) and the unofficial start of 2026. In the past few weeks, over 1,000 people have signed up - so if...
about 2 months ago • 17 min read
Happy Sunday, Everyone! I hope you’re all enjoying the last weekend before November! We’re officially less than a month from the start of the BFCM week – and (at least where I am), the leaves have turned, the fall chill is in the air and we’re neck-deep in holiday + 2026 planning. The big theme I’ve been hearing from virtually everyone is growth – every brand wants more sales, more leads, more subscribers, more revenue. Those conversations got me thinking: where is that growth coming from?...
2 months ago • 22 min read
Happy Sunday, Everyone! I hope you’re all enjoying a wonderful, relaxing fall Sunday morning with friends, family or some well-deserved peace & quiet. I spent the last few days in Boston, speaking at the legal technology conference ClioCon (shout out to the organizers - this was one of the most impressively-run and organized events I’ve been to this year). Most impressively, they cracked the code on getting people to stay for the full event by renting out Time Out Boston (a solid 1,000+...
2 months ago • 16 min read
Happy Sunday, Everyone! I trust you’re all enjoying Fall’s prime - the changing leaves, the brisk mornings, the football-filled weekends and the never-ending onslaught of conferences…all taking place in the shadow of Q4 goals + BFCM. Somehow, Thanksgiving is already on the extended forecast (the really, really extended one, but still), with the winter holidays and 2026 not far behind. During the first run of Fall conferences, I had the opportunity to meet with several folks from Meta, who...
3 months ago • 18 min read