Happy Sunday, Everyone! I hope you’re all doing well, staying warm, and enjoying the weekend. This week’s issue marks number 100 – a milestone I was unsure this little newsletter would reach when I pressed “send” way back in 2023. Since that first send, the newsletter has grown from just 152 subscribers (for Issue #1) to 6,164 (and counting). Along the way, this has sparked more conversations than I thought possible, led to awesome opportunities with dozens of incredible brands, and - most...
10 days ago • 21 min read
Happy Sunday, Everyone! 2025 is officially in full swing: we’re already having Spring/Summer planning meetings with clients (yes, the groundwork for those Easter, Spring Break & Memorial Day campaigns is laid in snowy, rainy, cold-as-Cruella DeVille’s heart January), a new administration officially takes power Monday (with some massive plans for both tech & the broader economy), and TikTok may (or may not) live to see either of those two things happen (though Pres-Elect Trump has recently...
17 days ago • 10 min read
Happy Sunday, Everyone! 2025 is officially in full swing (somehow - it feels like the holidays were just the other day), brands are already talking about Valentines’ Day, Spring & Memorial Day, summer camps (if you have kids, you know) have opened for registration, and Meta’s health data restrictions are officially rolling out into thousands of ad accounts. One of the main predictions I made for 2025 was that the value and importance of exceptional, differentiated, business-relevant data...
24 days ago • 15 min read
Happy New Year (+Happy Sunday), Everyone! I hope 2025 is off to a marvelous start for all of you – January is probably my favorite time of the year. It’s a fresh start. A chance to do something new, different or exciting. An opportunity to get out of your comfort zone. And it’s that concept of doing something new and different that leads to this week’s topic: the influencers you should double-down on for 2025. For most of the last ~three months, I’ve spent way too much time in way too many...
about 1 month ago • 10 min read
Happy Sunday, Everyone! With the holidays rapidly approaching (and the last days of the holiday shopping season upon us) and 2025 firmly in the 15-day forecast, I wanted to take a step back from the tactical, day-to-day stuff and share, big-picture, where I think marketing is going in 2025. With that, I’ve put together 25 predictions, which will be shared in 2 issues – the first 14 below, and the final 11 (with a bonus one) next week. Let’s get to it (and PS, I’ve been re-watching Star Wars -...
about 1 month ago • 9 min read
Happy Sunday, Everyone! We are t-minus 23 days until the end of 2024 – BFCM is over, the Holiday season is in full swing, and last-minute 2025 planning is (frantically) underway. While most marketers are dialed in on maximizing the next ~13 days until the holiday shipping cutoff, now is the time savvy marketers are thinking a bit further out - into Q5. If you’re not familiar with Q5, it’s the magical ~25 day period from the Holiday shipping cutoff (~December 21 this year) through the...
about 2 months ago • 10 min read
Happy Sunday, Everyone! I hope you all had a wonderful, relaxing Thanksgiving (if you’re in the US or celebrate it - if not, I hope you enjoyed a slightly-more-peaceful Thursday). If you’re in eCommerce/retail, this newsletter is likely arriving on the heels of what I hope was a successful Black Friday, and in the midst of your final preparations for Cyber Monday. When Black Friday (as we know it) became a thing in the 1960s, it was said that this date was when retailer’s ledgers went from...
2 months ago • 13 min read
Happy Sunday, Everyone! I’ve spent much of the past week in sunny San Diego speaking at my final conference of 2024, HeroConf (yes, it’s back - but now under the BrightonSEO umbrella). While I was a bit skeptical on what to expect, the BrightonSEO/Rough Agenda team put together an exceptional event - a who’s who of fantastic speakers, a record-breaking crowd (2,800+ people) and an incredible environment. As you’re thinking about your 2025 conference plans, this is one I’d strongly consider....
2 months ago • 14 min read
Happy Sunday, Everyone! I hope you’re all enjoying the calm before the Thanksgiving/BFCM/Holiday/End-of-Year storm. As a marketer, this is one of my absolute favorite times of the year. While the pace is frantic, opportunities abound – brands are more willing to try new things, budgets are in flux and tech stacks are works-in-progress. In short: this is the ideal time to integrate a new piece of tech into your workflow. If you’ve been to any of my presentations or read many newsletters from...
3 months ago • 17 min read