Happy Sunday, Everyone! I hope you’re taking some well-deserved time to step away from the inbox, close the ad account, recharge and enjoy the last rays of summer before the NFL season (Go Birds), Q4 planning and (yes, really) 2026 arrive. This summer has been one of the busiest in recent memory for me – travel, events, new business, client meetings, hiring…it’s felt like a non-stop, perpetual whirlwind. To bring some order to my chaotic calendar, one of the things I’ve started to do is bring...
14 days ago • 24 min read
Happy Sunday, Everyone! I hope you’re squeezing the last bit of joy out of summer, whether that’s family time, travel, or just a cold drink in the backyard before back-to-school + the September chaos arrives. If you didn’t read last week’s issue, I highly suggest starting there. The big takeaway is marketing budgets aren’t expenses; they’re investments. And the way most marketers treat them (monthly caps, neat allocations, spreadsheets that look tidy but kill growth) is the #1 reason why far...
21 days ago • 24 min read
Happy Sunday, Everyone! I hope you’re all enjoying the August sun and (hopefully) getting in some well-deserved and much-needed rest/relaxation/family time, before the back to school and the end of Q3 kicks into high gear. For this week’s issue, I want to discuss a topic that I spend an inordinate amount of time thinking about, but I almost never hear discussed: advertising investment strategy + capital allocation. If you read that last sentence and thought, “I have no earthly idea what he’s...
28 days ago • 23 min read
Happy Sunday, Everyone! I hope you’re all enjoying the final few weekends of summer – it’s hard to believe that Labor Day is on the extended forecast, back to school is in full swing (it seems like graduation was just yesterday) and the NFL season is only weeks away (Go Birds). Over these past few weeks, I’ve found myself thinking more about the implication of AI in the advertising/marketing industry going forward - and one conclusion I can’t shake is this: The value of taste will increase...
about 1 month ago • 12 min read
Happy Sunday, Everyone! We’ve officially entered the 8th month of 2025 – BFCM planning is in full swing, 2026 budgeting is underway and amongst all the chaos, there’s still some summer sunshine to enjoy and back-to-school campaigns to deploy. This week’s issue was inspired by a combination of things. For decades (maybe longer), marketing has embraced the concept of “right person, right time, right message” – and for good reason. It makes sense. The wrong message to the right person is a dud....
about 1 month ago • 23 min read
Happy Sunday, Everyone! I hope you’re all enjoying the final weekend of July (yes, really) - it’s hard to believe, but back-to-school sales are launching, NFL training camps are underway (including for the World Champion Philadelphia Eagles), and we’re already talking about 2026 plans with some clients (yikes!). But, while it’s still summer, I wanted to talk about one other challenge that keeps coming up - whether it’s in conversations with CEOs/CMOs/COOs, or get-togethers with fellow agency...
about 2 months ago • 27 min read
Happy Sunday, Everyone! I hope you’re all enjoying the summer sun, some time with friends/family, and (maybe) getting some rest/relaxation. While I’ve been trying to do a little less travel over the summer, I couldn’t resist spending two days last week in Sheboygan,Wisconsin (of Home Alone fame, if you’re ever watched the greatest Christmas movie ever) for my first-ever in-person Foxwell Founders event. It was absolutely worth it - about ~60 agency + brand operators sharing learnings,...
about 2 months ago • 17 min read
Happy Sunday, Everyone! I hope you all snagged some Prime Day deals, are enjoying the seasonably warm weather and have had a chance to get some R&R before the 2nd half of 2025 kicks into full swing. For this week’s issue, I wanted to try something new & different: a mailbag issue, dedicated completely to answering questions for you all. I’ve received several dozen over the past few weeks, and have consolidated them into 7 questions. For the sake of privacy, and to make each one as valuable to...
2 months ago • 14 min read
Happy Sunday, Everyone! I hope you’re all enjoying the start of July (and happy belated 4th to all of you in the US). The start of July marks the official half-way mark of 2025 – which means Q4 (and BFCM) is already on the horizon. And while BFCM is (typically) considered a retail/eCommerce moment, the reality is that Q4 is make-or-break for many more industries: Banking + Fintech - most people make banking/investment/financial decisions around or immediately after the winter holidays, for a...
2 months ago • 22 min read