Happy Sunday, Everyone! I hope you’re all enjoying the final few weekends of summer – it’s hard to believe that Labor Day is on the extended forecast, back to school is in full swing (it seems like graduation was just yesterday) and the NFL season is only weeks away (Go Birds). Over these past few weeks, I’ve found myself thinking more about the implication of AI in the advertising/marketing industry going forward - and one conclusion I can’t shake is this: The value of taste will increase...
20 days ago • 12 min read
Happy Sunday, Everyone! We’ve officially entered the 8th month of 2025 – BFCM planning is in full swing, 2026 budgeting is underway and amongst all the chaos, there’s still some summer sunshine to enjoy and back-to-school campaigns to deploy. This week’s issue was inspired by a combination of things. For decades (maybe longer), marketing has embraced the concept of “right person, right time, right message” – and for good reason. It makes sense. The wrong message to the right person is a dud....
27 days ago • 23 min read
Happy Sunday, Everyone! I hope you’re all enjoying the final weekend of July (yes, really) - it’s hard to believe, but back-to-school sales are launching, NFL training camps are underway (including for the World Champion Philadelphia Eagles), and we’re already talking about 2026 plans with some clients (yikes!). But, while it’s still summer, I wanted to talk about one other challenge that keeps coming up - whether it’s in conversations with CEOs/CMOs/COOs, or get-togethers with fellow agency...
about 1 month ago • 27 min read
Happy Sunday, Everyone! I hope you’re all enjoying the summer sun, some time with friends/family, and (maybe) getting some rest/relaxation. While I’ve been trying to do a little less travel over the summer, I couldn’t resist spending two days last week in Sheboygan,Wisconsin (of Home Alone fame, if you’re ever watched the greatest Christmas movie ever) for my first-ever in-person Foxwell Founders event. It was absolutely worth it - about ~60 agency + brand operators sharing learnings,...
about 1 month ago • 17 min read
Happy Sunday, Everyone! I hope you all snagged some Prime Day deals, are enjoying the seasonably warm weather and have had a chance to get some R&R before the 2nd half of 2025 kicks into full swing. For this week’s issue, I wanted to try something new & different: a mailbag issue, dedicated completely to answering questions for you all. I’ve received several dozen over the past few weeks, and have consolidated them into 7 questions. For the sake of privacy, and to make each one as valuable to...
about 2 months ago • 14 min read
Happy Sunday, Everyone! I hope you’re all enjoying the start of July (and happy belated 4th to all of you in the US). The start of July marks the official half-way mark of 2025 – which means Q4 (and BFCM) is already on the horizon. And while BFCM is (typically) considered a retail/eCommerce moment, the reality is that Q4 is make-or-break for many more industries: Banking + Fintech - most people make banking/investment/financial decisions around or immediately after the winter holidays, for a...
about 2 months ago • 22 min read
Happy Sunday, Everyone! I hope you’re all staying cool amidst the heat wave blanketing much of the US and Europe – as you’re reading this, we’re all enjoying Rome’s blissful, 102-degree heat on the last stop of our family’s summer vacation. And, speaking of heat - this week’s issue is a different one, inspired by the one-and-only Cory Henke (who reminded me to re-share and promote the greatest hits) – it’s 7 of the most-read, most-searched for issues from the Digital Download, summarized and...
2 months ago • 17 min read
Happy Sunday, Everyone! I hope you’re all having a wonderful week and enjoying the summer solstice – June is always one of my favorite times of the year (long days, pleasant weather, relatively light on the holidays). I’m writing this from London, where our family has just landed for a (much needed) vacation – we’re excited to spend quality time in a new (for them, not for me) place, explore and make some new memories. Before we dive into this week’s newsletter, I wanted to share two other...
2 months ago • 13 min read
Happy Sunday, Everyone! (& Happy Fathers’ Day to all the dads out there)! I spent the last week in Boston for the first US-based, in-person SMX event since SMX West (way back in February 2020), and it did not disappoint. If you have the opportunity to attend an in-person event, I can’t recommend it enough – the energy, the networking, the conversations, the learnings are 10x greater vs. virtual events. The Third Door Media + Search Engine Land teams deserve a ton of credit for pulling...
3 months ago • 14 min read